Thought leaders are industry influencers that deeply understand their businesses. They share this expertise with a vast audience. Above all, thought leaders strive to improve and add value to their fields—and beyond.
Thought leaders like Gary Vaynerchuk (Gary Vee) offer powerful, unique ideas that resonate with people. As one of the most influential thought leaders in the marketing industry, he’s a trusted expert that inspires and motivates countless people. The CEO and entrepreneur shares tons of valuable information and advice every day.
Here are four things Gary Vaynerchuk does—and you can, too—to stand out as an admired thought leader.
- Share wisdom
Sharing your wisdom can intensify your impact. So instead of keeping your best ideas to yourself, get them out there in as many ways as you can: podcasts, social media posts, live streams, and more.
Gary Vee embraces this by sharing his wisdom through his multiple social media channels. Through them, he offers his loyal following access to his leadership philosophies as well as the struggles of entrepreneurship. From his LinkedIn posts and his Instagram Stories to his podcasts, Gary Vee has conquered the art of sharing his wisdom.
- Create content, content, and more content
Try getting as much content in as many forms as you can out there. Being a thought leader means you deliver the best answers to your clients’ greatest questions and challenges. And you provide these solutions in formats your audience likes to consume: videos, blogs, newsletters, podcasts, and more.
Gary Vee proudly creates a large body of material—producing at least 64 pieces of content a day. Whether he’s sharing information on his podcast: The GaryVee Audio Experience, YouTube, or the #AskGaryVee Facebook Q & A, Gary Vaynerchuk generates loads of content.
He has so much content that he even launched a GaryVee search engine. It helps his followers search through thousands of his videos to find a specific topic. He also offers a YouTube vlog series—DailyVee—that documents his daily life as an entrepreneur and the CEO of VaynerX.
- Be Persistent
Not all of Gary Vee’s business deals have been triumphs. And he doesn’t hide that. He offers his followers’ insights on the struggles of entrepreneurship (as well as his leadership philosophies). He shows that when things do go wrong, you need to get back up and keep going—not quit. He also discusses how success doesn’t come overnight for anyone. So, you have to be persistent and keep going.
On an episode of #AskGaryVee, “Persistence is Your Greatest Asset,” he explains the only way to achieve a goal is with patience and persistence. When the first executive rejects your idea, you need to move on to setting up more meetings while still creating your content and building your following.
- Work Hard
You have to work hard at anything you do if you want to become a success. In the YouTube video—“Overnight Success: Gary Vaynerchuk”—he discusses just how hard he had to work for his achievements. In the video, he says: “Let me just clarify one thing: I’m not lucky. I worked.” He explains how he’s worked every weekend and holiday since he was 14 years old for his success.
To be able to push yourself to work extra hard, you ultimately want to do something you are passionate about.
A thought leader continually offers skilled guidance and insight. If you are an expert in your industry, share your wisdom, create killer content, be persistent, and work hard. Learn from one of the master thought leaders, Gary Vee, and you, too, can become an influential leader.