Do you want to inspire your team to get more involved and help drive business? Getting staff involved in your marketing efforts can significantly help promote your brand—and for less.
Making your team brand advocates is not only cost-effective, but it also promotes credibility. Why? Because when your employees are your biggest cheerleaders, it builds trust in your brand.
Here are some tips for motivating your team to get involved with marketing—and making them your best brand advocates.
- Communicate Your Goals
Empower your team with information. Educating your staff on your goals and values is essential for them to be able to promote your brand. Engaged employees who understand the company’s vision (as well as products and services) will make better marketers. But before you hand over the marketing reigns to your staff, be sure they understand:
- Your company’s mission and vision
- Long and short-term goals
- The fundamentals of good marketing
- What success looks like for you
- Ask for their ideas
Asking your team for their input is a great way to show you trust and appreciate them. It also empowers them and instills confidence. When you trust your staff to be part of your company’s voice, they become brand advocates. Plus, happy employees make happy customers.
There are a lot of different ways to encourage employees to share their ideas. One way is by holding brainstorming sessions—you could even take these online. You can also have a discussion and ask your team how they can—and would like to—contribute. From here, you can set out practical guidelines they can follow.
- Celebrate your team
Customers’ attitudes toward a brand do not only rely on products and services. They are based on the overall experience they have with your business. And this includes their various interactions with your team.
When people love what they do, it shows. They’re happier when working with clients. And they’re more likely to promote your brand online and personally. It’s also apparent when they don’t love what they do. So, aim to facilitate high staff morale by celebrating their wins.
Employees should feel invested in the success of the brand and like a vital part of its story. Because of this, it’s essential that they feel appreciated. If you create a rewarding work environment, employees’ attitudes and behaviors are more likely to align with your brand.
- Encourage social media engagement
Motivate your employees to engage with your brand on social media. If your team engages with your social profiles, it can increase overall engagement with your posts. What are some things they can do?
- Follow each of the company social accounts
- Engage with company content: like, sharing, or commenting
- Invite others to like or follow company pages
- List the company as their employer on LinkedIn.
Getting your team on board with your marketing efforts improves employee engagement and increases brand reach. It allows your team to provide value to clients and prospects because they believe in and understand the company’s goal and vision.