5 Benefits of Using Video on Social Media

5 Benefits of Using Video on Social Media

Mark Raffan

Whether you’re seeing creative short-form videos on TikTok, Instagram, and Snapchat or longer ones on YouTube—videos are everywhere.

Videos have the power to engage users on social media: they perform better than other types of content.

Tweets with video draw ten times the engagement. And on Facebook, video is the best performing type of content.

Video-sharing platforms—like Instagram, Snapchat, and TikTok—are on the rise. And YouTube is the second most visited site in the world.

 

Here are five ways that video content benefits your social media game.

  • Videos get attention

Think about how often you’ve been scrolling through your feed to find yourself absorbed in a video. That’s because videos are excellent at grabbing attention—and they’re easy for people to digest.

Video marketing delivers messages effectively and often in less time. And visual storytelling elements captivate people and stir emotion.

Videos engage scrollers. And posts with high engagement—likes, shares, comments—are more likely to spread and be seen by a broader audience.

 

  • Videos improve your SEO

Including videos in your social media strategy can boost your SEO.

Search engines will better index videos with proper tags and text. So, create compelling headlines and descriptions for your videos. It will help them register in searches.

You also want to add appropriate (and trending) hashtags to improve their visibility in searches. You can use tags across your channels—Twitter, Instagram, Facebook, YouTube, LinkedIn—to increase search results.

 

  • Videos increase brand awareness

Videos are a powerful way to share your brand story, build relationships, and increase brand awareness. They can express what problems you solve, your broader vision, and the overall experience of your brand.

For example, brand “about us” videos can showcase a company’s mission, vision, and story. Testimonials can build brand trust and show your target audience how valuable your product is. And explainer videos can highlight products and services or educate the audience on a useful strategy. All these videos build brand awareness and attract your target clients.

Make sure you create a clear, relevant, and entertaining story through your video. And don’t tackle too many topics in one video. Instead, focus on one point or goal at a time.

 

  • Videos personalize your business

Videos let your clients and potential customers see the face behind the company. People want to do business with other people. So, when you humanize what you do, you build trust and brand loyalty. And the retention rate of personalized videos is 35% higher than non-personalized videos.

There are many options for personalizing your brand videos. Behind the scenes videos can show people how you work and what you do. Or how-to videos led by your team can teach your viewers something new—all while showing the face behind the brand.

  • Live videos hold attention

Videos grab attention, and live videos keep it. On Facebook Live and Instagram Live, videos keep viewers watching three times longer than pre-recorded ones.

Using live videos on social media can connect you to followers in real-time. They are excellent for providing a behind the scenes look at companies. They can also increase social following and brand awareness through live stream interviews, presentations, or events.

As well, live stream videos can display products. And you can use them to answer questions live through comments.

As video content continues to take off on social platforms, it’s crucial to include them in your social media strategy. Take advantage of their luring power and spice up your social channels with videos.

 

Mark Raffan

Mark Raffan

Mark is a serial entrepreneur and lover of marketing and influence. Mark built the #1 negotiation podcast in the world and is an expert negotiation, influence, and persuasion coach that has coached executives and their teams in some of the largest companies in the world.