Email marketing is a classic channel for businesses to reach their clients. Although it’s one of the oldest forms of online marketing, it’s still considered one of the most valuable strategies.
Email delivers a significant return on investment: for every dollar you spend on email marketing, you can expect a gain of $42 on average. That makes it one of the most effective options available.
Fortunately, several services make getting your message out easy. Here is a list of the top email marketing services to help you grow your business.
MailChimp is a favorite for small businesses and bloggers. Mainly because it was one of the first big providers to offer a free plan. You can also upgrade for a monthly cost.
MailChimp has some great marketing and eCommerce tools. It offers an easy email builder, autoresponders, list segmenting, and tracking for analytics.
Its drag and drop builder allows for ease of use. And there’s plenty of eye-catching templates. You can also create landing pages, and it has tools for Instagram and Facebook ads and posts. Plus, you can easily integrate MailChimp with WordPress, Shopify, and many other platforms.
With loads of customizable templates (and a vast library of resources), Constant Contact is a top choice for businesses. The user-friendly service is known for its excellent support through live chat, emails, and discussion forums.
Once you get started, you can choose your industry and your experience with email marketing. Then, based on your choices, you’ll get customized content and promotion ideas. Each account gives you access to tracking and reporting, a free image library, built-in social media sharing tools, list segmentation, and Facebook ads integration. They also have eCommerce integration for Shopify stores.
Constant Contact offers the longest free trial at 60 days and various monthly plans afterward.
GetResponse has a modern and fast user interface. Grow your email list with their striking emails and sign up forms. Their drag and drop builder helps you create campaigns, segment contacts, and send content designed for specific groups.
On top of email marketing, GetResponse offers many online marketing features to help you increase business. You can create and host webinars on your site, build appealing landing pages, and more. They also publish many useful marketing resources like whitepapers, courses, and videos that guide you through different features of email marketing.
GetResponse offers a 30-day free trial with pricing starting at $15 a month.
This complete SMS and email marketing software was designed with ease in mind. Sendinblue is a great choice for beginner marketers: you can effortlessly build marketing campaigns without any previous experience. Its automation tools allow you to send transactional emails, create workflows, and segment users. As well, it can find the best time to send bulk emails using their AI algorithms.
The free plan lets you send up to 300 emails a day. Plus, there are options for paid plans.
Drip is an excellent choice for savvy internet marketers or those running an online store. They have top eCommerce software and are great for businesses wanting advanced options. Drip has a variety of tools to make marketing automation and personalization easy.
Drip offers smooth integration for all popular website builders, including WordPress. Their intelligent automation tools, smarter email segmenting, list groups, and visual workflow builder stand out.
Live chat support, webinars, automation training, free guides, courses, and documentation are provided. They offer a 14-day free trial. And monthly plans start at $49.
Email marketing is still one of the best ways to get your message out to your target clients, build relationships, and convert them to customers. Each service offers unique features to help you reach your audience. So make sure you choose the best one for your needs and budget.