When thought leadership is done well, it distinguishes your brand as authentic experts in your industry.
Worthy thought leadership doesn’t happen overnight, however. To build trust and position you and your company as leaders in your industry, you’ve got to work.
If you’re looking to build your reputation as a thought leader in your industry, here are a few tips to get you on your way.
- Define your area of expertise
You don’t need to know everything to be a successful thought leader. But you do need to know your industry—and you need to know it well. What unique insights can you offer because of your experience and skills?
Prominent thought leaders understand their niche. Figure out what you are most passionate about—and what you do well. Also, ask yourself: where is my expertise most helpful? And what does my audience value?
- Be consistent with your content
People need to recognize you if you are going to be a thought leader. High quality, consistent content can help you stand out.
Share your content on your website and socials. As well, find out what websites and publications are prevalent in your industry—and publish your content there. But don’t limit yourself to one type of content. Articles, podcasts, videos, infographics, and memes: getting yourself out there in a variety of formats will make it more likely that your ideas get noticed.
- Share valuable information
Add perspective and value to all your content. Ask yourself what kind of material would be helpful for you and your team, and then build from there. For instance, what lessons have you learned through experiences, failures, and research?
Share useful content—like information that opens up opportunities for people. Educate, inspire, and spread exciting ideas. As well, share industry news and insights. But instead of merely repeating it, add your opinions and try to further the conversation. What unique views can you provide?
- Express yourself
Share your thoughts and opinions regularly. Make sure to use your authentic voice when creating content for your audience. It can help you stand out in your industry. But take it easy on the self-promotion.
As well, stand up for things you are passionate about. Do you support any non-profits or causes? Discuss your vision and what you believe in. What changes do you think could make things better?
- Collaborate with your industry
Invite people in your community to share their knowledge, best practices, and insights. And attend relevant conferences, events, and training. Not only do you stand to gain some perspective, but your community will see that you are a part of a bigger dialogue. It also shows that you are serious about improvement and continual education.
- Post visual content
Video content is in demand. From YouTube to Facebook to Instagram TV, video is everywhere. And with good reason: video marketing delivers messages effectively and in less time. For example, Tweets with video draw ten times the engagement. Also, on Facebook, video is the best performing type of content. Plus, visual and auditory storytelling elements capture people’s attention and stir emotion.
If you’re going to create thought leadership content that resonates with current audiences, it’s time to get some video content out there.
Powerful ideas can change lives. They separate you from all the noise out there and position you as a thought leader—as someone who inspires and motivates people to take action.