Are you in marketing? Have you given your personal brand a second thought? Or does all of your focus and energy go into the company you work for? In episode #4 of the Content Callout podcast, one of the points that Jeanniey Walden emphasizes is the necessity of building out your personal brand and WHY it’s so important. The #1 reason?
You want to retain relevance in your space
Jeanniey is a huge proponent of press and PR—no matter what size company you have. “If you don’t have the right communication strategy, then you’re dead in the water.” But Jeanniey points out that a traditional PR approach isn’t always the way to go. You want to show up where your buyer persona hangs out.
Jeanniey points out that your strategy changes drastically based on what your company does, what your challenges are, what your competitive landscape looks like, and who your buyer actually is.
DailyPay—which is where Jeanniey is the Chief Innovations and Marketing Officer—is a new industry. There’s a lot of education that needs to be done to cultivate awareness about the space. They don’t want to be seen as selling widgets. They want to be seen as thought leaders.
So they follow a lot of PR strategies that position them as experts. They’ve brought really smart people to the table to provide technical innovation to the industry. But how do they really carve a name for themselves in the space?
By building a personal brand like GaryVee
There is a noted gap in the marketing world. Marketers have no personal brand to speak of, yet it’s what they do for a living. Jeanniey points out that marketing yourself is one of the hardest things you can do—but it’s critical to building and establishing credibility in the space that you’re in.
If you want to be taken seriously you need to establish a personal brand.
Because of the Coronavirus pandemic, we can’t go to physical networking events. We can’t walk over to someone’s desk and interact with them. So the need to build your personal brand is far more critical than it used to be. GaryVee has been preaching this from his mountaintop for years. He has successfully created a name for himself in his niche. Why? Because he is authentic, relatable, and knows his space inside and out.
Who are you at a large conference? You’re nobody. In this pandemic-driven world, people start to see behind the scenes. You see the dog in someone’s lap and the children running in the background. You see the personality that you wouldn’t otherwise see. Jeanniey points out that “You can build a stronger relationship when you have that personal one-on-one connection.”
Building your brand and personality is so critical right now—and it pays off.
Be a rule-breaker
When asked the question “What holds you back from being successful?” Jeanniey didn’t hesitate to say: “Following the rules and being afraid.” She points out that there aren’t really rules in marketing—there are guidelines and best practices. Jeanniey challenges you to “Break the rules, push the envelope, take a risk, try something—it’s totally worth it.” That includes branding and marketing yourself.
Jeanniey Walden shares numerous tools, tactics, and strategies in episode #4 of the Content Callout podcast. If you’re ready to take a more creative and authentic approach with your marketing strategy, don’t miss her expert insight.