LinkedIn: Posting, Sharing, Reactions, Comments, and Messages

LinkedIn: Posting, Sharing, Reactions, Comments, and Messages

Mark Raffan

LinkedIn has a variety of useful features to help you communicate effectively with your professional network.

Here are some guidelines for:

  • Posting
  • Sharing and Resharing
  • Commenting
  • Reactions
  • Direct Messages

Posting on LinkedIn

Similar to social sites like Facebook and Twitter, you can share your thoughts and ideas with other LinkedIn members.

Use the share box at the top of your LinkedIn homepage to post your content.

  • Click “Start a post” to share updates and articles. You can also create posts to share an idea or ask a question.
  • The camera icon allows you to share photos. First, choose which files you’d like to upload: you can select up to nine images. After uploading your file, add a caption in the text box.
  • Use the video icon to share videos.
  • The document icon lets you share documents. You can choose a file or upload directly from Dropbox, One Drive, and Google Drive.
  • Use the + icon to get help with ideas for your post. Post ideas will be displayed at the bottom of the “create a post” window. After you click on the suggestion, you can follow the prompts to create a post.
  • Add hashtags when you share posts. It helps get you in front of the right people.

Sharing and Resharing

Also, like other social channels, LinkedIn lets you share articles and reshare other members’ content.

  • Share relevant links and articles with your network from the same area you make posts.
  • After clicking on “Start a post,” paste the link or type the URL into the text field. In a few seconds, you will see a preview image. If LinkedIn is unable to retrieve a preview image, you can still share your update as a link.
  • You can also reshare existing public posts from other members or LinkedIn Pages. But try to add your ideas or questions to the material you’re resharing.
  • Clicking the Share icon under a post, lets you share the post on LinkedIn or send it as a message. Write a comment or use @ to mention people or companies under the “Share to Feed” tab.
  • Before you post, you can choose whom you want to share the post with. You can share with anyone, anyone and Twitter, connections only, group members, and event attendees.

 Reactions and Commenting

LinkedIn has added new ways to react to people’s comments and posts. Reactions—Like, Celebrate, Love, Insightful, and Curious—allow you to communicate with others quickly.

As a poster, these new reactions can help you understand the impact of your posts.

  • While Like signifies the obvious, Love expresses a deeper tone or support.
  • Use Celebrate to praise a new accomplishment or milestones (like a new job or title).
  • Insightful helps you appreciate a great point or exciting idea.
  • Curious shows your reaction to an intriguing topic or that you want to learn more.

 To comment on posts, and reply to comments, on LinkedIn:

  • Click “Comment” below the post, or in the white box that says, “Add a comment.” From here, you can type your comment or click the camera icon to attach a photo.
  • To reply to a comment, click the comment icon below the reply. Then, you type the comment in the “Add a reply” field or add a photo by tapping the camera icon.

 Direct Messages

Messaging lets you contact other members you’re connected to. You can only message your 1st-degree connections (and fellow group members) for free. Send direct messages to your contacts from three places:

  1. Your LinkedIn homepage: tap on the messaging icon in the top bar.
  2. Your connections page: click “message” next to the connection’s name.
  3. A LinkedIn member’s profile page: click the messaging icon on their top bar.

Communicating with your professional network is central to LinkedIn. Using its features effectively—posting, sharing, reactions, comments, and messages—can improve your reach and grow your connections.

Mark Raffan

Mark Raffan

Mark is a serial entrepreneur and lover of marketing and influence. Mark built the #1 negotiation podcast in the world and is an expert negotiation, influence, and persuasion coach that has coached executives and their teams in some of the largest companies in the world.