The Basics of Setting Up A Social Media Content Calendar

The Basics of Setting Up A Social Media Content Calendar

Kayla Graham

Social media can be a time-consuming task. Creating original content or finding stories you want to reshare takes time away from your busy day. It can be the task that gets pushed to the end of the to-do list because there just aren’t enough hours in the day. That’s where a social media content calendar can be helpful. It helps you plan and batch your work, so you don’t have to stress-look for content later on.

Here are the basics of setting up a social media content calendar.


1. Choose a social media calendar software 

If you plan on posting once a day—or even multiple times a day—using a calendar software service means you don’t have to be continually monitoring the calendar to ensure you haven’t missed a post. There are tools like Hootsuite, Buffer, and Sprout Social that help you schedule posts but also monitor your audience. Choose the one that fits your business’s needs best.


2. Be consistent

As you start to plan your calendar, make sure you plan content to go out consistently. You’ll show up more frequently in your audience’s feed, which means more engagement opportunities for you! Connect with your audience to build a sense of camaraderie.


3. Try out new marketing strategies

Many social media brands use the platform to host contests, giveaways, or partner with influencers to help market their company more effectively. When creating your social media content calendar in advance, you’ll discover you have more time to plan out bigger ideas.


4. Stay relevant 

Don’t forget to include holidays, events, or quirky moments that your audience might be interested in. It’s a fun way to add a little bit of your personality to the social media page.


5. Pay attention to what works

As you grow your social media calendar, find out what people are really interested in. Time of day, format, post frequency, and type of content are things you can track and tweak to discover what works best.


6. Set up a strategy for each social media platform

Each social media is unique and has its own set of best practices and strategies to be more effective. Knowing how to use hashtags effectively on Twitter or Instagram, what type of content you should share on LinkedIn, and how to use photos on Facebook is essential to your success.

Take the time to learn more about each platform to strengthen your strategy.


7. Create the calendar 

Each social media calendar needs to be tailor-made. If you are a small business, a spreadsheet might do the trick. If you are managing multiple brands with many different people helping out, it might be better to use a social media calendar tool.

Some of the information you might want to track includes:

  • Social media platform
  • Time and date of publishing
  • Copy and link to any visuals such as video, infographics, photos, gifs, etc.
  • Relevant links


8. Create a content library 

You might be creating a ton of content, and you don’t want your hard work to disappear. Create a folder on your computer, DropBox, or GoogleDrive to track any files you use on social media.

Social media doesn’t have to be impossible to manage. Take a few minutes each week to plan out your social media content to start seeing your audience size grow organically. In the end, if you’re just too busy to manage your own socials, consider reaching out to a content creation agency to help.

For more information on how we can help you manage your social accounts, contact us today.