There are not enough hours in the day. That is the biggest complaint from entrepreneurs and C-level executives. As if the day-to-day tasks of running a business weren’t already all-consuming, professionals now have to create content and personal brand materials at a breakneck speed –or risk their position of relevance in the business world. By increasing effort in one area, another area suffers, so personal brand content is usually the first to go when it comes to weighing priorities. Do I successfully run my business or successfully run my business’ social media?
Luckily, it doesn’t have to be a choice. This is where ghostwriting comes in.
What is a ghostwriter?
A ghostwriter is a writer that works for hire and does not assign their name to the content they’ve produced. In exchange for payment, the ghostwriter gives up copyright to their employer. Ghostwriters are highly trained professional writers, and then can be found in almost every industry.
Thinking about the time it takes to reply to the average email makes sitting down to write an expert-level article a daunting task. Research, interviewing, transcribing, fact-checking, revisions, posting, promotions – these are all time-consuming tasks. Once you give up that time, you cannot spend that time elsewhere. Ghostwriters are trained to focus on churning out content, duplicating voice, and quality.
Based on their training, ghostwriters are experienced, brand builders. They focus on ensuring brand congruency for their clients and have a firm grasp on what can be written to establish and maintain personal brand most rapidly. Entrepreneurs are so focused on all the needs of their business; brand congruency is not the focus. Thus, creating an airtight personal brand takes longer than it would in the hands of someone only thinking about voice and being “on-brand.” Reputable ghostwriters work very closely with their clients to nail the voice of the company.
Some executives think hiring a ghostwriter is inauthentic or cheating in some way. On the contrary, corporate figureheads we have all come to know and recognize (think black turtleneck and jeans) have undoubtedly used a team to reach success. There is no way the most famous executive of Apple wrote every piece of code and every piece of branding. Building an empire is a collaborative effort, and a ghostwriter is just another member of the team. Using a ghostwriter is delegating the task of writing to the most skilled person for the job.
Ask yourself: what could I do with the time I spend thinking about/creating content?
If your mind is already racing and filling with tasks, hiring a ghostwriter may be the smartest move.