Writing a blog can be exhilarating and fun, and a great way to share your passion for your business. Or it can also be terrifying and overwhelming.
Whether you love them or hate them, running a business blog these days has become the new normal. It’s like having a website landing page and an email signature – you almost can’t do business without some article writing or content creation.
Done well, blogs can be an excellent advertisement for your team or organization. You can talk about almost anything, but the blogs that stand out are the ones that connect with their audiences—the ones that are informative and engaging.
They tell people something they didn’t know. They provide value to your audience. And, you can use them to plug your latest product and service and your take on industry hot topics.
Think about sharing a bit of yourself in them. Talk about what you and your team are passionate about and why. It’s a fantastic way to demonstrate your thought leadership and the value you bring to people.
But what content should you be writing about?
Tips for valuable content creation
Of course, you still need to overcome that fear of the blank screen.
- You could hire a content creation agency to help with your article writing and content marketing—using a professional service can help when your workload doesn’t allow you the time to do it.
- If you can spare some time for your content creation, check out other similar blogs and try to offer something unique to your industry. See what someone else is trying in their industry, and if it can be adapted to be relevant for your business and audience.
- Your blog, or even vlog content creation, must be relevant to what you do.
- If you’re quoting someone directly, don’t forget to include a link back to their original work. This is also helpful for SEO.
You don’t have to invent the wheel every week. Recycling and refreshing your top content is another excellent way to keep the content on your blog fresh and shareable.
Tips for recycling your top content
Here are some tips to help you refresh and recycle your content creation.
- If you created something brilliant six months ago, and it’s still relevant today, bring it out of the archives. You can refresh the title and the first few paragraphs to match what’s going on. But check it to ensure you are not saying anything which is past its sell-by date. As part of the refresh, don’t forget to update your social media links. And make sure your posts include the relevant hashtags to make your content findable.
- You can also use your top content material for a podcast. Or, if you already have a podcast, use your podcast material for article writing. Podcasts are a great way to recycle your best content and distribute it on different channels like iTunes, Overcast, Stitcher, and other platforms.
- Video blogging on YouTube is a fantastic way to get you and your businesses’ personality across. You can also share the content on a Facebook Watch page, IGTV, and other social channels. It can be a bit daunting at first, but turning your existing blog content into a video can help you grab new attention with the content you’ve produced.
- Get your content out there in different formats: share it via Facebook live video, on LinkedIn, turn it into an infographic, reuse it in an e-newsletter. This way, as many people as possible will get to see your thought leadership content and just how valuable you and your organization are.
In the end, if content creation becomes too challenging—given all the work a team has on the go—a content creation service is worth looking into. Contact us if you’re interested in help with content creation, social media or digital marketing, or managing your blog.