How to Gain Followers on Twitter

How to Gain Followers on Twitter

Mark Raffan

Are you on the hunt for more Twitter followers?

More than being just a number to chase, there is value to how many followers you attract. Followers impact how far your message spreads and how many people engage with your brand.

If you want to boost your impact on Twitter, you need to make sure you are gaining and engaging followers. Here are seven tips for attracting more followers on Twitter.


  1. Tweet great (informative) content

All too often, brands and people post about themselves. Research at Rutgers found that users that share information—rather than self-promoting—on average, have two times the followers.

This doesn’t mean you can’t promote your brand. Of course you can—that’s why you’re gaining followers. But try to post more informative content than “me” content. For example: instead of posting “check out my blog,” and including the link, post an informative title like, “tips for creating striking social images.”

Sharing useful information is an excellent way to promote your business—and gain more followers.


  1. Take advantage of hashtags

Tweets with hashtags get 100% more engagement. But Twitter recommends only using one or two: too many can cause engagement to decline.

When used effectively, hashtags attract new followers and boost interactions. They also make it easier for users to find tweets on a topic that shares the same hashtag. Use them to start conversations, promote events, share news, or to keep you on top of the latest trends.


  1. Promote your profile outside of Twitter

Add your Twitter handle to your email signature. Put a Twitter logo on your blog and website. And encourage your followers on other platforms to follow you on Twitter.

You can also embed your Twitter feed on your website and embed your Tweets in your blog posts. Actually, all communications—newsletters, business cards—can include mention of your Twitter profile.


  1. Find followers within your network

If you want to gain new followers and make yourself more visible in Twitter’s search, upload your contacts to Twitter. It’s a quick way to find your existing network on the platform. And these are people likely to follow you.

If you have an extensive contact list, you can gain many followers with little work. And if your synced contacts are on Twitter, you have a higher chance of showing up under “Who to Follow.”


  1. Reply, Retweet, and Tag

Retweet a client’s success story. Reply to comments and threads. Or tag your team members and other businesses in your industry.

Whatever you do, engage with others on the platform. Why? It gets you in front of a broader audience. And, when you give shout outs, share content, and comment on and reply to posts, people are more likely to engage with yours.


  1. Find out the perfect times to post

If you want to be retweeted, you’ve got to be seen first. Your finest tweets might be wasted if you are posting them when people aren’t scrolling their feeds. Try experimenting by tweeting often—try a few tweets a day at different times. And from here, observe what times your tweets get the most engagement.

But remember, quality is more important than quantity. Don’t just tweet for the sake of pumping out tweets. Make sure you add value to what you post.


  1. Share visual content

Tweets with visual content get more likes, retweets, and shares. And Tweets with video draw ten times the engagement. Because of this, brands should try to pair their tweets with related images or videos.

Visual content grabs scrollers’ attention and encourages them to look at your post. Try adding colorful images with your blog posts or including an eye-catching meme or infographic. The options are endless.

A generous Twitter following can lead to brand influence and reach. Try using some of these tips to get your Twitter follower count growing.

Mark Raffan

Mark Raffan

Mark is a serial entrepreneur and lover of marketing and influence. Mark built the #1 negotiation podcast in the world and is an expert negotiation, influence, and persuasion coach that has coached executives and their teams in some of the largest companies in the world.