With roughly 90 percent of all Instagram accounts following a business, it makes sense why Instagram is an excellent place to promote your brand.
Followers impact how far your message spreads and how many people engage with your brand. So, the larger your audience, the more people you can potentially win over.
If you want to boost your impact on Instagram, you need to make sure you are gaining and engaging followers. Here are some tips for increasing your Instagram followers.
1) Optimize Your Profile
An essential first step to attracting new followers is making sure your account is optimized. There are a few things you’ll want to do:
- Fill out your bio with information about who you are and what you do.
- Add a link to your website in your bio. Then, people can go straight to your website.
- Include branded hashtags in your bio.
- You can also add links to Story highlights right below your bio.
- Choose a profile picture that is on-brand.
- Keep your username easily searchable—for example, your business name. If it isn’t available, keep it as close your business name as you can. This way, people searching for your business can find you.
2) Use relevant hashtags
When you use relevant hashtags on Instagram, your post will be visible to a broader audience. Hashtags make it easy for users to find posts on a topic.
To find tags your target audience might be using, do some research on relevant hashtags in your industry. You can even do this research in the Instagram app in “explore” (the magnifying glass icon). If you search a hashtag, it’ll show you a list of related hashtags.
You can also find new audiences by including hashtags in your Stories. Once you’ve added hashtags to your Stories, check out “Insights” and evaluate their reach.
Use them to start conversations, share news, or to keep you on top of the latest trends. Branded hashtags help promote your content, events, sales, and much more.
3) Run contests and feature user-generated content
For people to follow you, you have to get in front of them. One of the best ways of doing this is by getting other users to share your content. Contests are great for this. For instance, a brand could post a photo asking people to tag a friend and follow them to score a prize: gift cards, merchandise, food, etc. You can even offer bonus entries when users share the post to their Stories.
User-generated content can also get you in people’s feeds and attract more followers. Instagrammers want to connect with brands. So including customers’ brand-related content is a great way to interact with your followers. User-generated content is also similar to sharing client testimonials.
4) Improve your phone photography
Captivating visuals grab attention and pull in new followers. But posting low-quality photos on Instagram is never a good idea. It is a visual platform, after all. You don’t have to take a course or clock in hours of practice to learn to take good shots with your phone. You should, however, get familiar with some essential phone photography tips and photo editing apps.
Phone photo tips:
- Use gridlines on your phone.
- Find unique angles for your shots.
- Focus on one subject.
- Use natural light sources.
- Avoid zooming in.
- Embrace negative space.
5) Craft engaging captions
Captions are a crucial part of your posts. If they’re consistently catchy, they’ll be more shareable. And you’ll get your message in front of more people.
Try including some these in your captions:
- Calls to action
- Amusing comments
- Relevant emojis
Just make sure anything you include in your caption is on-brand.
A sizable Instagram following can lead to brand influence and reach. Try using these tips to start increasing your followers.