How to Start a Podcast

How to Start a Podcast

Mark Raffan

There’s no better time to start that podcast you’ve been dreaming of than now. Whether you find yourself with more time to explore a new interest, or you want to take advantage of the podcast boom, now’s the time to take action.

The number of Americans listening to podcasts continues to grow and is forecasted to reach 132 million by 2022.

Instead of envisioning your future podcast, why not set your ideas in motion? Here are some tips for starting your podcast.


Why podcasts?

  • Podcasts build brand awareness: they advertise subtly. Not only do you have the opportunity for ad revenue from other (relevant) brands, but you can share your personal brand through your message. You can also drive traffic to your website and sell your products and services.
  • Podcasts build relationships with your audience: in turn, this builds brand loyalty. With podcasts, people feel like they are part of the conversation. They’re personal; listening to peoples’ voices is a great way to build a genuine connection and trust. And relevant and regular content can increase the quality and length of audience-brand relationships.
  • Podcasts are convenient: let’s face it—people are busy. Whether listening in the kitchen while cooking dinner or during a daily commute, podcasts are a flexible way for people to consume your content.


  1. Develop a podcast idea

There is no lack of interesting podcasts: from pop-culture and neuroscience to politics and science fiction.

You’ll want to find your niche first. What makes your brand unique? What do you do differently? And what do you have to offer that isn’t available everywhere already?

One basic way to find your concept is to ask yourself:

  • Why am I starting a podcast?
  • What is my podcast about?


The what and the why will help you focus your ideas and develop your concept. But remember, focus on bringing value to your listener by educating them and entertaining them about something unique.


  1. Set your podcast goals 

It’s essential to know why you’re starting your podcast and set goals. Ask yourself: what’s my purpose for starting this podcast?

For instance, do you want to:

  • be recognized as a leader or influencer in your industry?
  • generate leads for your business?
  • share your brand message?
  • entertain, educate, and inspire? (the answer should always be yes to this)


  1. Choose your podcast format

There are countless options when it comes to choosing your format. You could have a single host, or you could have a cohost (cohosts are essential for witty banter and improv). On the other hand, if you prefer to have everything scripted, you might want to consider a story or audio drama. Featuring in-depth interviews is another engaging and popular format for podcasts.

There is no one right way to do your podcast. You can get creative. But you just want to make sure you’re offering value, and the format works for your subject and personality. If you’re not great at winging it, then you probably want to avoid going impromptu with a cohost.


  1. Select podcast recording equipment and software 

Today, it’s reasonably easy to start a podcast if you want to. There’s little overhead expense, and you don’t need loads of experience. You can even begin recording with an iPhone and a pair of headphones. The most important thing is the content. You need to have an exciting show that inspires, educates, and informs.

  • Podcast equipment – there are several options for easy-to-manage equipment and at a range of prices.
  • Podcast editing software – there are options to edit your podcast on your phone, but their small screens aren’t ideal for editing. Fortunately, there is affordable (and free) podcast editing software.


Now’s the time to make your podcast: their popularity is climbing, the tech is easier to manage, and there’s plenty of opportunity for new podcasters. So, find your niche, discover your voice, and start recording.

Mark Raffan

Mark Raffan

Mark is a serial entrepreneur and lover of marketing and influence. Mark built the #1 negotiation podcast in the world and is an expert negotiation, influence, and persuasion coach that has coached executives and their teams in some of the largest companies in the world.