How to Use LinkedIn to Compete in Niche Markets

How to Use LinkedIn to Compete in Niche Markets

Mark Raffan

Finding and interacting with your niche market on LinkedIn can help your business grow.

LinkedIn is excellent for creating connections and generating leads. Professionals are joining at a rate of more than two new members per second. Its focus on connecting people in specific industries is what makes it so useful for niche marketing. The platform allows you to connect your brand to your ideal customers. You can also reach thought leaders, entrepreneurs, and influencers in your niche.

Here are five tips for using LinkedIn to compete in niche markets.


  1. Connect with industry-specific influencers and leaders

Influencers can promote your brand and increase brand awareness. And they have the power to connect you with other leaders in your industry. There’s also a strong chance their followers and connections will be good candidates for your targeted networking and marketing. Finding relevant influencers and leaders gives you access to topics, content, and other contacts in your niche.

Tip: follow and use hashtags related to your field (for instance, #digitalmarketing). It can link you up to leaders and their content.


  1. Find and join niche-relevant groups

An easy way to find groups relevant to your niche (and interested in your services) is by using targeted keyword searches. You can use the search bar in the top left of your home page to search for relevant groups. For example, if you type “business coaching” and click search groups, you will get a list of related groups. Joining these groups can help you find people—and people in your niche can find you.

Joining a few LinkedIn groups can also help you widen your circle on LinkedIn. It allows you to connect and network with countless people related to your niche.

Tip: on top of joining groups, you could also create a group that attracts your niche market.


  1. Create content for LinkedIn

Posting valuable and informative content directly to LinkedIn is a great way to share your industry knowledge. Six out of ten users look for industry insights on LinkedIn. So aim to create content that educates and inspires members. It can identify you as a thought leader. And it’s an excellent way to promote your brand in your niche.

The articles you write will be shown on your profile. When your connections react to and comment on them, your wider second and third level networks (and Google searches) can see them. Before long, your insights could be in front of many interested people.

Tip: when you write an article, include relevant hashtags, so more people discover you.


  1. Curate niche content

Once you’ve started following industry influencers, thought leaders, and companies, you have access to the type of content that is valuable in your niche. It’s an excellent opportunity to share their content—for instance, their articles and blogs. It can also help build relationships with these members.

Content curation also lets you engage your audience and increase your presence without investing time and money into content creation.

Tip: introduce your posts with a personal comment about the work you’re sharing.


  1. Engage with members

Engagement on LinkedIn will improve your visibility. And if you want to stay in people’s minds—you’ve got to interact with your connections. When the leaders in your niche (or your target clients) are posting on LinkedIn, join the conversation.

Interact with your network by reacting to and commenting on posts. Since people can see what you’re interacting with, make sure to keep your exchanges on-brand. And make sure to add value to the conversation.

Tip: tagging members and companies on LinkedIn can increase engagement, generate profile views, and ensure people see your comments and content.


LinkedIn is a powerful tool for positioning yourself as a leader in your industry. It can further help you establish a direct connection to your niche and increase brand recognition.

Mark Raffan

Mark Raffan

Mark is a serial entrepreneur and lover of marketing and influence. Mark built the #1 negotiation podcast in the world and is an expert negotiation, influence, and persuasion coach that has coached executives and their teams in some of the largest companies in the world.