LinkedIn Profile Best Practices: 11 Steps to Improve Your LinkedIn Profile

LinkedIn Profile Best Practices: 11 Steps to Improve Your LinkedIn Profile

Amanda Au

LinkedIn is the world’s largest professional networking platform, and it’s growing exponentially. There are now over 660 million users on it, which means countless potential professional opportunities for you. But you must know how to use the platform properly, and you have to create a great LinkedIn profile. Read on as we show you how to improve your LinkedIn profile in 11 easy steps.

1. Add a Profile Picture and Background Picture

To create a great LinkedIn profile, no selfies, pictures of your family, or pictures of pets, please. LinkedIn is a professional networking site so keep it professional. Use a high-quality, professional headshot with a clear background. Also, use a high-quality background picture relevant to your profession to help you further stand out. It’s a well-known fact that LinkedIn profiles with photos receive more engagement than those without.

2. Nail Your Headline

Your headline is prime real estate: you get 120 characters to describe what you do. Use relevant industry keywords, so you’re easier to find when people use those keywords to search your profession. To help show your personality, add a personal touch—include a short and concise description of one of your hobbies, for instance. Remember, keywords help you get found; personality helps you get connected.

3. Write an Engaging About Section

This is where most people struggle—it can be hard writing about yourself. But this is more prime real estate (320 characters). To do it right, inject personality and some oomph into it. Don’t be robotic and dry. Use the first-person voice to tell others what impact you make through your work, problems you solve, and even values you stand by. Include a great Call-To-Action. Make sure the first three sentences are attention-grabbing so visitors will naturally want to click on See More.

4. Showcase Your Best Work

LinkedIn recently added a Features section. It’s not available to everyone yet, but use it to showcase your best work if you do have it. In this section, you can add links to external media like websites, published writing, podcasts, videos, etc. It’s a great way of showing visitors what you do.

5. Build Your Network

Without a network, a LinkedIn profile is useless. It’s a two-way street: Send out connection requests to people in your industry or similar industries and build relationships. And accept connection requests from people in your industry or similar industries. Be strategic and don’t just send and accept requests with no purpose. Once you hit the 500+ mark (shows up on your profile), you become a super-connector, and the LinkedIn algorithm helps you rank higher.

6. Be Active on LinkedIn

To get the best ROI, you must be active on LinkedIn. There’s no need to be on it every day, but you do need to participate a few times a week. Even twice a week is good. Participate by commenting on other people’s posts, responding to other people’s comments, and creating your own content like posts and articles. This activity shows up on your profile under the activity section.

7. List your Relevant Experience

Under the experience section, don’t just rehash your resume or take a trip down memory lane and list every single work experience. Be strategic and only list experience that’s relevant to your current profession. When describing your roles, use a couple of bullet points to highlight your key achievements, not your tasks.

8. Make Use of LinkedIn Learning

Aside from doing other online courses to showcase your learning, consider doing some LinkedIn courses. Although you need a premium account, you get a one-month free trial. Once you complete a LinkedIn course, add the certification, and it will help boost your ranking.

9. List Relevant Skills

Skills form part of keywords that help you rank, but don’t just list every single professional skill you’ve acquired. List core skills that you want to rank for. People who list at least five skills receive 17 more profile views. Tip: be sure to have these skills mentioned in your recommendations and endorsements. The LinkedIn algorithm will help you rank higher.

10. Get Endorsements and Recommendations

These are essentially your testimonials praising you for your work. As humans, we naturally want to do business with people that have been endorsed by others. It helps build credibility and trust. Make sure that your recommendations only talk about you in a professional sense. No private life comments about what a good parent or cook you are. Leave this for Facebook. Again, the LinkedIn algorithm helps you rank higher with enough endorsements and recommendations.

11. Fill Out Every Section

This should be obvious, but many people don’t fill out all the sections of their LinkedIn profile. Once you fill out every part, your profile reaches an all-star rating that shows up on your profile and again helps you rank. Don’t let it overwhelm you—just work on it a few times each week.

By implementing the above steps, you’ll be on your way to creating an all-star LinkedIn profile. For more great tips and help with content, Contact the team at Content Callout today.