3 Tips B2B Marketers Can Use to Boost their Self-Confidence with Andrea TheoJohn, Ep #93

3 Tips B2B Marketers Can Use to Boost their Self-Confidence with Andrea TheoJohn, Ep #93

Kayla Graham

Whether you’re new to B2B marketing or are transitioning out of a corporate role and starting your own business, confidence in your position isn’t always a given. While it’s natural to question your abilities, you are where you are for a reason. You’re qualified for the role you’re in—so how do you claim that self-confidence? Andrea TheoJohn shares why valuing what you have to offer is so important—and how to boost your self-confidence. She shares three unique ways to remember your value in this episode of The Content Callout.

Outline of This Episode

  • [1:05] Learn more about Andrea TheoJohn
  • [2:44] Tip #1: Everyone needs a “kudos” file
  • [10:17] Tip #2: Prepare to face your weaknesses
  • [16:09] Tip #3: Be a good cobbler for your own shoes
  • [22:30] Why corporate marketing professionals struggle as freelancers
  • [27:07] Stop undervaluing what you have to offer
  • [32:56] The importance of niching down and specializing
  • [35:14] How to manage where you don’t have experience
  • [38:03] Don’t make the mistake of feeling like you have to do it all
  • [41:26] How to connect with Andrea TheoJohn

Tip #1: Everyone needs a “kudos” file

Andrea believes everyone needs to keep a “kudos” file. What is it? A kudos file should be a folder of everything you’ve accomplished. And when someone gives you a sincere compliment, file it away. Why? Because when you become an entrepreneur, you’ll doubt yourself far more than you ever did in the corporate world.

You need a way to pick yourself back up. Everything tucked away in your kudos file will remind you of your strengths and what people appreciate about you. It’s hard to think about what you’re good at. But if you can’t be good at marketing yourself to yourself, how can you bolster other brands?

As a new marketing person on staff, Andrea was given the task of meeting with the VP of New Build for a company going through an M&A and rebranding. She was helping him determine what to put on the new website.

The manufacturing plant had been called Joy Manufacturing for decades. Generations of families had worked there. They were all struggling with the new ownership and different name—so much that when the head of marketing handed out shirts with the new Howden name on them, they threw them back in her face.

Andrea was helping consult on the website. As he was telling her the story, he showed her photos for the new website. She pointed out that one of the photos showed a building with a large “Joy Manufacturing” sign on the side. He’d never noticed it himself and he drove by it every day. He complimented her on her attention to detail. Because of her attention to detail, she was hired to work abroad with Howden. That story is tucked firmly into her kudos file.

Tip #2: Prepare to face—and embrace—your weaknesses

Marketers—like other detail-oriented professionals—are perfectionists. Because of this, many marketers become paralyzed. But admitting flaws and weaknesses is a strength. No one can do it all; that isn’t the point of life. Most people want to be part of a team and a community.

But the corporate world is conditioned to exude confidence and be without weakness. You are taught to be “strong” and “the best.” It feels counterintuitive to think about your weaknesses.

Many marketers have come up in toxic corporate environments. If you didn’t know what you were doing, you had to embrace the “Fake it ‘til you make it” mentality. But that mentality breeds uncertainty. It makes you feel like you can’t ask for help when you need it.

Luckily, that mentality is fading out. Workplaces are encouraging people to make mistakes fast and learn from them. They’re shifting toward a focus on mental health. It’s becoming okay to admit when you need help. It’s a cool new world where corporations are focusing on mindfulness and self-care.

Tip #3: Be a good cobbler for your own shoes

The saying goes, “The cobbler’s kids have the worst shoes.” You can’t get so busy doing what you excel at that your branding sucks. You have to put your best foot forward and show off your skills. It matters, especially when you step out into self-employment or entrepreneurship. If you aren’t an advocate for yourself, who will be? You have to learn how to do it.

Women in marketing and the corporate world in general struggle with bragging. Women are conditioned to downplay their skills and abilities. But people need to see your gifts. They need to know what they are so they can choose you to complement their skill sets. Allow people to celebrate you for the things that make you who you are.

Why do so many corporate marketers-turned-freelancers struggle? How specialized should you be when you launch a freelance business? How do you properly value yourself and your services? These are just a few of the questions Andrea tackles in this episode. Don’t miss it!

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