The Importance of Mindful Leadership in B2B with Angela Cope, Ep #87

The Importance of Mindful Leadership in B2B with Angela Cope, Ep #87

Kayla Graham

According to Angela Cope, mindful leadership in the B2B marketing space needs to become common practice. Angela is the Director of Demand Generation at Softchoice and has over 10 years of experience in B2B tech. Mindfulness practices allow you to grow as a leader and help your team thrive. In this episode of The Content Callout, we discuss what mindfulness is, how to implement mindfulness practices, and Angela’s 5 grounding principles of marketing.

Outline of This Episode

  • [1:30] Learn more about Angela Cope
  • [3:10] Top three rapid-fire marketing tips
  • [8:33] Embrace a mindfulness practice
  • [11:15] Learn, grow, teach
  • [15:10] The definition of mindfulness
  • [18:22] How to manage your ego
  • [24:40] Developing a team during Covid
  • [27:33] Angela’s 5 grounding principles of marketing
  • [33:10] Don’t let your ego get in the way
  • [35:38] How to connect with Angela Cope

What is mindful leadership?

Angela points out that everyone likely has their own unique definition of mindfulness. For her, it’s the ability to sit with yourself and to recognize when emotions that don’t serve you are bubbling up inside of you. Marketing leaders are constantly barraged with noise, and it’s easy to get lost in a whirlwind of activity. But you need to be mindful of your reactions. Why did you respond a certain way? What triggered that response? Mindfulness is about learning who you are.

Angela emphasizes that “The more you learn who you are as an individual and the way you think and operate, the more you can bring to your day—whether it’s in your personal life, in your career life—and find moments of authenticity and being who you truly are and living within a place of joy, and happiness, and compassion, and excitement, and gratitude for the day.”

Mindfulness helps you move away from being in a reactive state. Mindfulness isn’t about becoming a Buddhist and meditating for a week straight. It can be as simple as taking a moment to look at a plant. Did a new leaf grow? Is one dying? That is a mindfulness practice. Taking a walk to clear your mind is a mindfulness practice. It’s about focusing your thoughts on one specific thing versus letting your mind race.

Why B2B Marketing leaders should embrace a mindful leadership style

Embracing mindfulness practices helps you recognize when your emotions are unsettled. If you find yourself feeling frustrated, you can make a mental check and realize you’re not in a good emotional state where you’re thinking clearly.

It’s okay to walk away from an email, sleep on it, and approach it with a fresh set of eyes the next day. Sometimes you’ll have bad days. But when you have the ability to be mindful of your emotions, you can allow yourself to pause. Everyone is living in flight or flight mode because of stress. But Angela emphasizes that you have a restart button: Take 60 seconds to breathe deeply.

When you practice mindfulness, you learn more about how the brain operates—and why people operate the way they do. It gives you insight into working with other personalities. If you clash with someone on a project, remember to approach everything with compassion. You have to recognize that you may not be aware of hundreds of hours that went into a project that led to that one moment.

Putting mindful leadership into practice

When Angela joined Softchoice, she took over a team of 20 individuals that had lower engagement scores than other teams at Softchoice. Coming into the department mid-year was not an easy feat. Numerous projects were being juggled. Seven people resigned in seven weeks. There were moments when Angela questioned whether she was ready for the challenge. Imposter syndrome was taking over. But she took it day by day and found her own pace. She embraced compassion toward herself.

Angela also laid down some grounding principles with her team. She defined and shared what was important to her as a leader, so her team understood what she was looking for. A practice that she embraces wholeheartedly is that of “Learn, grow, teach.” It’s the ability to come in and recognize that each day is a new day. Each day is an opportunity to learn, to grow, or to teach. Some days will be harder than others, but it’s important to measure success over the long term. When you practice mindfulness with your team, it not only impacts their ability to succeed, but it shows that you’re a compassionate leader.

Listen to the whole episode to learn about Angela’s 5 grounding principles of marketing and how to remove your ego from the equation in your leadership role.

Connect with Angela Cope

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