B2B Content Marketing Services
Positioning your business for the next level of success and growth
B2B Content Marketing Strategy
Partner with the leading B2B content marketing experts to develop a world-class content marketing strategy that maximizes your content to drive real results. Combining customer and competitor along with an in-depth workshop, we deliver a content strategy outlining business goals, content formats, and distribution tactics.
Content Marketing Strategy
Without a good strategy, content marketing doesn't work. We'll complete a multi-day content strategy workshop with you that will develop your ideal customer profile, content funnel, content types, content goals and distribution strategy.
Buyer Persona Development
We'll work with you to identify the different personas within your target market. Through this we'll identify your customers' challenges, motivations, and needs to create content strategies to accelerate customers through the marketing funnel.
Voice Guideline Development
We'll help you create a brand voice that positions your brand as an easily identifiable and authoritative source of expertise in your industry. We'll put guidelines in place to guide how you want your brand to sound, industry jargon, words and terms you like or dislike and much more.
Analytics & Reporting
Our comprehensive reporting will show you how your content is performing over time. We'll provide in-depth keyword target tracking to show how your rank is improving on search engines, how your engagement rates on social media are improving, and exactly how much traffic your content is driving to your site.
B2B Content Creation
You likely already know you need to start developing digestible content targeted at your customer – but you don’t know where to start, and you don’t have the time. That’s where we come in. We will provide you with professional ghostwriting, editing, and online publishing services that will establish you and your business as thought leaders with your target customer.
Blog Posts & White Papers
Build more organic traffic to your website through targeted blog posts that speak directly to your customers.
Emails and Newsletters
We’ll create the content you need so you can effectively leverage your email data base to serve valuable content to your customers and target customers through effective and consistent thought leadership content.
Social Media Content
Engage with your following and customers through bite-sized and digestible social media posts that will help you grow your audience and increase your social media presence.
Video, Memes & Infographics
Build trust, amplify content and increase engagement by creating videos, memes and infographics. Our creative team will expand your reach with media content that will take your organization to the next level
B2B Social Media Management
Your target customer is on social media, and unless you have active engagement, a well developed brand, and presence on social media, you’re not going to reach them. We’ll optimize your profiles, post content, engage with your target customers, and build a following for you to increase your influence online. This will help you generate sales, recruit top talent, advance your business' brand, and grow your business.
Managing and growing a following online takes time – time that you don’t have. Use us and get it done right the first time.
Mistakes with B2B branding can be costly and can even damage your reputation. Get our team to carefully manage your business' engagement and grow your influence the right way.
Your social media influence or lack thereof directly affects your B2B brand and your profit. Increase your business' social influence and earn more money.
Demand Gen and Management
We build inbound demand gen systems to support and increase awareness and lead acquisition, while enhancing your overall digital marketing presence.
Campaign Reporting Analytics
We set up Google Ads, Facebook Ads, Facebook Business Manager, Google Analytics, and marketing automation accounts and setup and connect to our custom metrics dashboard, reporting on campaign success.
Strategic Acquisition Mapping and Ad Audits
We audit your existing ads & score where ads are working and not working. Additionally we will build a strategic acquisition map/strategy, outlining acquisition flow and all necessary placements and assets to be created.
Paid Ads Creation and Management
We perform the technical build-out of campaigns, leveraging of existing audiences and email lists as initial data sources, and later transitioning to page traffic and conversion data to refine the audiences.
We build engaging email nurture streams that drive leads through the marketing funnel and re-engage old leads to re-market to them.