Videos dominate social media—from the short-form videos that saturate TikTok, Snapchat, and Instagram Stories to the longer ones posted on YouTube or IGTV. And it’s easy to see why: video content delivers messages quickly and efficiently.
Videos performed better than other content on social media in 2019. And 2020 hasn’t seen a slowdown. Businesses and brands can gain massive value from including them on their social channels and websites.
But what if editing videos isn’t in your repertoire? Don’t worry. You don’t have to be a videographer to create polished videos. And editing videos doesn’t have to be an intimidating task.
Several free or inexpensive video editing apps can help improve your videos right from your phone. Here are four excellent apps that both amateurs and professionals can use.
Available for free (and with paid plans) on iOS, Android, and desktop, Premiere Rush is an excellent video editing app for short videos. It’s easy to use and works across all your devices. Plus, its export options are optimized for every social media platform. It’s designed for those wanting to process videos quickly and upload them to their socials—perfect for producing quick videos for Snapchat, Instagram Stories, YouTube, and more.
Premiere Rush offers motion graphics templates, audio features, and the ability to use your Creative Cloud library and Adobe Stock. Its simplified interface has large icons that make it especially handy for touchscreen tasks (like adding videos to the timeline through drag and drop or incorporating background music) that are easy and hassle-free.
WeVideo is available for both iOS and Android. It’s free with an in-app purchase, and you can upgrade with plans starting at $4.99 per month. This leading cloud-based video editing software is easy to use and still offers some advanced features. These include audio editing abilities, a library of commercially licensed music, and the ability to share videos in 4K HD resolution. It comes with cloud storage and screencasting functions for professionals. The straightforward interface and multi-device cloud storage are the app’s top features.
However, with the free version, cloud storage is limited to 10 GB. This means, if you want to make more than one video, you’ll need to upgrade. WeVideo is also available for desktop and offers several different free and paid plans.
This app is available for iOS and Android and is free. But to remove the watermark and inhouse ads, there’s a small $2.99 fee. InShot lets you create videos, adjust speed, trim or cut parts, merge clips, and overlap images. You can also add music, text, backgrounds, voice-overs, and filters to videos.
On top of all that, you can add animated stickers and text that easily sync to videos. The best part is it’s easy to use, and videos can be shared across social media platforms: Facebook, Instagram, Twitter, and more.
Quik, developed by GoPro, is a free video editing tool that’s available for iOS, Android, and desktop. Not only is it an ideal choice for people who are editing from their GoPro camera, but it can also edit content from any source. Its fast editing process lets you capture, edit, and post videos in a flash.
You can create your own soundtrack by choosing from over 100 free songs (or use your own), and Quik will automatically sync transitions to the beat. Quik has more than 20 pre-set themes. And the app can manage up to 75 video clips and photos in one project. Quik can even go through this content to help you make better editing decisions based on the data it finds in the video footage. You can easily share to Instagram, Facebook, and more, or send a private link via text or email.
Videos can easily captivate audiences with visual elements. Take advantage of the power of video and pull your audiences in with well-edited videos that stand out in a packed feed.