Stories have become a staple of Instagram. These 24-hour mini-narratives can inspire relationships with brands and drive sales.
Instagram describes Stories as a way to “share all the moments of your day, not just the ones you want to keep on your profile.” Stories offer a fresh style of sharing. The ephemeral form of the content lets individuals and businesses capture the exciting moments of the day in easily digested images and videos. The temporary nature of Stories makes their material feel unique and authentic—like a quick snippet into daily life. And viewing is fun, easy, and convenient: with one story appearing after another, it’s easy to get absorbed in them.
Continual posts from individuals and brands can be overbearing. But with Instagram Stories, you can informally promote your brand and hook viewers with original and engaging content—all without seeming pushy. Viewers can discover new clothing lines, see how their favorite products are made, or view a series of fitness tips all through Stories.
Is there a point to Daily Instagram Stories?
Over 500 million people use Instagram Stories every day. And in a survey by Ipsos, 62% of respondents said they became interested in a brand or product after seeing it in Stories. Since stories only last 24 hours, posting daily content keeps your audience engaged. According to research by Buffer, if you post between one to seven Stories, you’re audience has a 70% chance of watching until the end. Keep in mind: posting too many Stories at once might get you muted. If it consistently takes your audience too many taps to get to the next account’s story, they could get annoyed. Muting a story moves it to the end of the queue and prevents it from auto-playing.
Through Instagram Stories, brands can lead users to their shoppable pages, other social platforms, blog posts, websites, campaign pages, and more.
So, why should you post daily Stories?
- They create urgency: Stories only last 24 hours, so they motivate audiences to check them out before they’re gone. They turn your page into a daily destination for exclusive content your audience can’t get anywhere else. Stories can also be used for limited-time deals, to highlight a sale, or feature promo codes or coupons. For instance, you could provide an exclusive discount code in your Stories and prompt customers to use it in the 24 hours before it disappears.
- They grow your audience: When you partner with other businesses and individuals to create takeovers, not only will you combine your talent and ideas, you will also reach a broader audience. Hosting a takeover is a fun and creative way for businesses to team-up with others and cross-promote. And it creates a compelling event.
- They can help get information about your audience: Polls are a great way to collect data and engage with your audience. Use the polls feature in Instagram Stories as a call to action. Then gain valuable information from your audience that regular analytics can’t deliver.
- Stories stop people from scrolling: When people scroll from one image to another, they often spend less than a couple of seconds on a post—then move on. Exciting stories grab attention, inviting audiences to look longer and engage with what they’re seeing. Since Instagram Stories appear horizontally at the top of the feed, they not only stop scrolling, but they are the first thing users see when opening the app. Using multiple images can also keep viewers engaging with your Stories longer.
Stories allow people to express themselves creatively as well as experience things outside of their daily lives. They can offer the feeling of community. Daily Stories provide an opportunity for brands to engage people, build their community, improve brand awareness, and promote products.