The way you carry yourself on camera impacts the quality of your videos by determining how professional they look.
You want your videos to reveal the best of your brand. So, if you appear in video content, you need to have an engaging camera presence. Fidgeting, speaking quietly or unclearly, and appearing uncomfortable on camera will distract viewers from your message.
Here are five tips to improve your video presence.
- Watch your body language
Your body language can speak volumes; aim to keep it calm and open.
Focus on your posture. Poor posture is obvious on camera—it could be the first thing viewers notice. Try to keep your shoulders back and relaxed. Shoulders pulled up towards the ears are a sure sign that you are tense. And avoid crossing your arms—it could make you look closed off.
Improving your posture will make you look calm, comfortable, and trustworthy. It will also help you breathe more easily—something people tend to forget when nervous.
Tip: Smiling, especially at the beginning of your video, can make you seem friendlier and more relaxed.
- Pay attention to your pacing
Aim to slow down slightly when you talk. Much of the time, the tendency is to speed up when speaking publicly or on camera, which can make you seem nervous. It can also make it hard for viewers to keep up with your points.
When you slow down, it will also make it easier to speak clearly. With that in mind, you still want the script to flow naturally.
Tip: Take brief pauses between sentences and paragraphs. Then, if you make a mistake, the footage can be edited from one of these small pauses (or edit points).
- Speak naturally
You might get the urge to alter your voice to make it more suitable for the camera (like a radio host or sports announcer). But don’t do it. Relax and speak in your natural voice. It may help to pretend you are talking to someone you know. Look at the camera and address it as if it were a person you’re trying to connect with.
Your audience wants to relate to you, so be as authentic and passionate as your subject permits.
- Avoid seeming scripted
When on camera, you want to come across as genuine—not like you’re reading from bullet points or a script. One way of doing this is to know your main points by heart.
Get familiar with your material by writing down your main points. Make sure you go over them enough that you feel comfortable describing them. Then, when you’re on camera, explain your points as if you’re talking with a friend or colleague.
- Practice, practice, practice
We’ve all heard the adage, “practice makes perfect” countless times. And that’s because practice undeniably helps us improve our performance. Considering this, try not to let the fear of being perfect on-screen cripple you with performance anxiety.
If you do make a mistake, you can usually retake the shot. A better saying to help guide you might be “practice makes better.”
Tip: Watch footage of yourself and find some places where you can improve. Then make a mindful effort to work on those areas.
Following these tips can help you improve your video presence. Take a deep breath, relax, and try to connect with the camera.