People use Twitter to share their opinions, find out what’s happening in the world, and connect with others. The popular social networking platform has been around for a while now. But it’s not too late for you to start. Everyone from politicians to celebrities and activists are tweeting.
Whether you’re building an account for an emerging or established brand, it’s essential to learn tactics that set you up to succeed.
Here are seven tips to make you a pro-tweeter in no time.
1. Tweet regularly to discover the best posting times
In the beginning, you may not know precisely how often to tweet to engage your followers. You also likely won’t be sure of the best times to tweet. Your best tweets may get lost if you are posting them at a time when your followers aren’t absorbed in their feeds. Try experimenting with three to five tweets a day at different times. And from here, observe what times your tweets get the most engagement.
2. Avoid going overboard
Even though you want to engage your audience often—and find out the peak times to do it—avoid tweeting non-stop. Sharing 24 tweets a day is bound to annoy some of your followers—and this is the last thing you want to do. It can result in them unfollowing you. Track your engagement to monitor whether or not you are tweeting too much. If you start tweeting more and fewer people react, it’s a sign you could be irritating followers.
3. Engage more than broadcasting
Unless you are already famous, you’ll need to interact with others to build a following. Instead of posting solely about your business, share tweets that provide value to your followers. Articles related to your industry and tips and tricks can interest your followers. You can also ask your audience questions, organize Twitter polls, or join in public conversations.
4. Understand and use hashtags
Hashtags help categorize tweets on Twitter. They also make it easier for users to find tweets on a specific topic that shares the same hashtag. They can be used to start conversations, promote an event, share news, or help keep you on top of the latest trends. When you use hashtags correctly, you can attract new followers and boost interactions.
5. Share relevant trending topics
Your tweets can be the link between what the world is chatting about and your products and services. Try to have a focused approach rather than hopping on every trending topic. Think about how specific trends relate to your brand. And how you can use them to share your businesses’ personality genuinely. Take a look at the trending topics and their accompanying hashtags, joining in on the conversations when it’s relevant. Try to tailor your messages to your audience. And don’t be shy about jumping in on conversations that reflect your core values.
6. Maximize Twitter search
Connecting with people and engaging them with the right topics is a big part of the Twitter experience. Being able to perform Twitter searches properly can help you discover new leads. If you want to navigate Twitter successfully, you should understand how to search effectively. Doing some quick searches can help you find lots of people tweeting about concerns your products or services could help with.
Retweeting is a big part of Twitter. It’s a way to share another user’s tweet, and it’s easy to do. One way of taking the retweet a little further is by using the retweet with comment option. It allows you to personalize the retweet and add your thoughts rather than just sharing what someone else tweeted.
Twitter is a powerful social media tool for businesses and entrepreneurs. It can quickly deliver your brand’s message to a specific audience. Following these tips can help make your transition from beginner to pro-tweeter seamless.