Why Businesses Should Be Livestreaming on Social Media

Why Businesses Should Be Livestreaming on Social Media

Mark Raffan

Have you considered live streaming on social media for your business? In today’s digital climate, it’s become a popular marketing strategy with more and more organizations live streaming on social media. Going live is a great way to establish a closer relationship with your audience—both your clients and prospects. But maybe you’re not convinced yet (or just not sure how to go about it). We’ll show you all the different reasons your B2B business should be live streaming on social media.


So, What Is Live Streaming?

Essentially, live streaming is live video. It’s the online streaming of video recorded and broadcast at the same time in real-time. It can now be done on just about any social media platform: Facebook, Twitter, Instagram, LinkedIn, etc. Plus, it can be recorded and watched later. While you’re live streaming, your clients can watch and connect with you one-on-one. They can share comments and ask you questions. And you can do the same. So, it’s a live conversation between yourself and your clients, making it highly interactive. With COVID restrictions on most in-person events, events and discussions have moved online, so live streaming is having its renaissance right now. That means now is the perfect time to get involved and go live.


Build a Personal Connection: Trust and Engagement

Having a live conversation with your clients can do wonders for building your brand and creating a personal connection, trust, and engagement. Today’s clients crave these 3 elements, so as a business, you want to be able to give it to them. Otherwise, you could lose them to your competition.

You’ll establish a close and intimate connection in the moment with your clients that you can’t get from mediums like social media posts and blogs (though these are still important, of course, and should be part of your content marketing strategy). However, live streaming will enable a much deeper and more dynamic relationship with your clients—both existing and new ones.


Live Streaming is Part of Content Marketing

If live streaming hasn’t been a part of your content marketing in 2020, it should be part of your 2021 strategy. It should form an essential part of your overall content marketing strategy. An expert can help you craft a well-written script for your live stream content. But of course, with a live stream, not everything will go according to the script, and there is much room for spontaneous moments with your clients. This is encouraged for better engagement and overall interaction. After all, you don’t want to sound like a robot running off a script. In both B2B and B2C, clients want to see the real you, so make sure you’re authentic during your live stream. Be genuine but remember to keep it on-brand.


Live Streaming is Easy to Do!

You don’t need to be a highly technical person to live stream, so don’t let the technology intimidate you. All you need is a smartphone and a social media account. Some basic tech know-how is required in the beginning to set yourself up, but once this is established, it’s practically as easy as 1,2,3. Livestreaming is for everyone: no degree or certificate is required. You only need a willing attitude to connect with your clients in real-time.

After a few live streams, you’ll be confident, and your engagement with your clients will grow exponentially. Plus, you’ll get a loyal and dedicated audience who will come back for more. Your audience will tell others, too, so the potential for growing your brand and acquiring new clients is excellent.


Live Streaming Need Not Be Complex

As with so many things in life, you can—and should—apply the saying ‘’keep it simple’’ when you go live on social media. There’s no need for complexity unless your brand desires it. Remember, your clients want quality video content from a brand that is authentic and engaging. This means more to them than the perfect audio and perfect lighting.

So, invest your time on delivering these, and you’ll have loyal and raving fans that will be with you throughout your business journey. At a later stage of your business, you may want to consider investing in high-end video production—but when you’re just starting out and building your brand and clients, it’s not essential.


Social Media Prioritizes Live Content

Did you know that social media platforms like Facebook, Instagram, and LinkedIn prioritize live content in their newsfeeds? All the more reason why your business should be live streaming on social media. It not only gets your brand message in people’s newsfeeds but helps with your overall SEO and ranking.

In 2020, Google’s SEO algorithm favours live video—and as a business, you want to be favoured by Google. In 2021 there will be further SEO algorithm changes announced by Google, and it wouldn’t be surprising if live video continues to play an essential part in ranking.


Live Streaming is Timely for Business

Live streaming is timely (as it happens), so it helps you keep on top of the latest trends and news in your industry. This is great to take advantage of and report to your audience. For instance, if a new product is about to be launched, you can go live and talk about it before it’s launched and even before your competition talks about it.  This timely aspect of live streaming makes it exciting for your clients who want to be at the forefront of what is happening. In today’s 24/7 globally connected world, timing is everything!


Interview Guests Live

As a business, aside from showcasing your expertise in your industry, you should invite guests—experts, thought leaders, influencers, etc.—and do a live interview with them. An added bonus is this can all be done from the comfort of your own home, so no need to go anywhere. Live guests help drive engagement, and your audience gets the chance to participate by asking guests questions. You can even consider doing a giveaway or prize at the end of your chat to drive engagement further.


Make it Easy for Clients to Come to You

With live streaming, it has never been easier for clients to come to you. Forget the hassle of having to travel to meet you in person, now it can all be done from the comfort of their own home. 2020 has proven that it can be done effectively with both parties benefiting. It’s a trend that will probably continue long after COVID ends since many businesses have had massive success with live streaming.


Repurpose Your Video Content

Repurposing content is a creative and highly effective marketing strategy that all businesses should be taking advantage of. It’s essentially recycling your content into other forms to further spread and reinforce your brand message. When it comes to your live streams, you can repurpose these into blog posts, website content, infographics, and more. Not to mention you can live stream at the same time on different platforms to further expand your reach.

You Can Present a Whole Range of Events

It can be easy to think that you’re severely limited with live streaming events. After all, you don’t have that in-person interaction and the food and drinks that often go with those events. But the reality is—as the global COVID pandemic has shown—you can live stream a lot of events: Q & A sessions, interviews, conferences, office parties, tours, and demos of products. Remember, the more you invest in building your brand and in building authenticity and engagement with your clients, the more live stream will work for you, including events.


Start implementing live streaming on social media for your business now and witness your personal relationships with your clients transform. Let our team be part of that transformation by allowing us to help you with your overall video content strategy. Contact Content Callout today!

Mark Raffan

Mark Raffan

Mark is a serial entrepreneur and lover of marketing and influence. Mark built the #1 negotiation podcast in the world and is an expert negotiation, influence, and persuasion coach that has coached executives and their teams in some of the largest companies in the world.