The rapid evolution of technology in pop culture and business has created a climate saturated with a constant free flow of information. To be successful in spheres of influence, it has become increasingly important to develop a personal brand. In the ‘90s, that meant having a high-quality business card at the ready. The height of professionalism was having a logo created by a designer. Nowadays, that is the bare minimum.
Like it or not, millennials have inadvertently created a culture that demands something extraordinary to stand out. Through social media, apps, and cheaper-then-ever technology, the average person is having hundreds of screen-based interactions a day, both personal and professional, as a consumer and a creator. For something to stick, it has to be good.
This is where a personal brand comes in. It may seem daunting to think about coming up with a brand that best describes you and what you do, but the truth is the components of your brand already exist. Think about your personality, your values, your career, your business. Think about the areas other people praise you and look up to you. Think about the colours you like, and what you wear. The music you listen to, the restaurants you frequent, the kinds of groceries you buy. Are you vegan? How about meatatarian? Are you the best dentist in your city? Is your background in finance? These are all components that relate to your personal brand, even if you haven’t thought about it. A personal brand is how you do things and how others view you. Developing your brand lets you tell the world who you are and what you stand for.
Thinking about personal brand might feel strange – vapid and egotistical. The truth is, personal branding is not just for Instagram influencers or Elon Musk. It can be critical to a career, and an excellent method to stand out in a sea of mundane. Particularly in professions that shun marketing and personal brand ethos. If it were possible to catch the attention of a regular client base as well as a whole other population of untapped client potential, wouldn’t you do it?
It doesn’t have to rely purely on esthetic. Use it to showcase your expertise, your knowledge, and your skills. Most importantly, by developing a personal brand, it allows you to control how others view you. It makes you memorable, influential, approachable, and authoritative.
It still might seem like a personal brand is a departure from regular business tactics. Contrarily, by identifying the customer base you want to reach, you can tailor your personal brand to that particular niche. Come across as a colleague and a human being, but one with a solution. Make sure your assets carry the same theme and messaging, that it is authentic, and an accurate representation of who you are and what you do.
Creating a personal brand should be fun and feel meaningful. Take your time, self-discover, and most of all: enjoy the process.
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