Why Do You Need Content Marketing?

Why Do You Need Content Marketing?

Mark Raffan

Content marketing is a necessary strategy in today’s business world. It’s a way to set yourself apart from the competition. When your content is focused, original, and consistent, it attracts a profitable audience interested in investing in your knowledge. By looking at today’s popular brands as an example, underneath all, there is a wealth of content marketing that connects with that brand’s niche audience. Every business has an opportunity to showcase their knowledge and expertise through content marketing; it’s all about figuring out which content best represents the expertise of a company.

Great content is required to build trust with customers. So, what is great content? 

Great content should be engaging, educational, exciting, funny, or original. It should be an authentic representation of you and your vision. The content that is being released by a brand is how people view that brand. Publishing trusted content across multiple platforms sets businesses apart as thought leaders and experts to target audiences in a specific industry. 

Content marketing is essential to conversions and lead generation – two of the most challenging aspects of business today. A conversion is an interaction with your business that leads to a call, an email, a sale, or even filling out a contact us form. It is the action that results from someone viewing your brand and then wanting to interact with or employ you. Anytime there is a conversion; there is a chance to make a sale. Content marketing positions businesses in a position of expertise and gives prospects information they need to make an educated purchasing decision. 

Content marketing acts as a lead magnet. By creating content that appeals to a targeted audience base, leads are naturally generated. Specific key words allow potential customers to find your business and see your industry-specific content. By providing industry solutions inside of in-depth pieces, customers will be more likely to engage. In most cases, customers have already decided to work with you before they pick up the phone. Content marketing helps that decision sway in your favor. 

With every blog post, newsletter, video, or article that is created for your business, you are reinforcing your role as an industry leader and expert. Being perceived as a thought leader is the best possible position a business owner can aspire to be. Content marketing is the most direct path to that aspiration. 

Create awareness for your brand. Establish yourself as an authority. Think about which content marketing tactics could work for you and try them out. 

For more great marketing tips and ideas contact us at Content Callout.

Mark Raffan

Mark Raffan

Mark is a serial entrepreneur and lover of marketing and influence. Mark built the #1 negotiation podcast in the world and is an expert negotiation, influence, and persuasion coach that has coached executives and their teams in some of the largest companies in the world.