You’ve probably heard the phrase “content is king.” Despite being coined back in 1996 by Bill Gates, it still stands up today. Content remains king, especially for business. As a business in 2020, it’s essential to have quality content to help drive sales and leads. If you don’t know where to start, just read our best practices below.
What is Content Writing?
In the digital age, content writing is vast and covers various things—like website pages, blog posts, online ads, email campaigns, eBooks, and more. As a business, the opportunities are truly endless if you know how to create content properly. However, if you’re like most businesses, you may feel overwhelmed with it. That’s where an excellent content writing service comes in handy. This will save you time and money in the long run and get you a great ROI.
A content writing service will help you create the kind of content that positions you and your team as thought leaders in your industry while you focus on the countless aspects of running your business successfully.
The Importance of Quality Content
With more than 1.7 billion websites on Google, the web is highly saturated. This means as a business, you have plenty of competition. It’s not enough to just have a well-designed website; you must have quality content. Too many websites still fall short of this, and it hurts their business and reputation. Don’t let this be you.
So, what does quality content mean? Here are a few suggestions:
- Writing is engaging and easy to read
- Written with purpose (to inform, educate, entertain, etc.)
- Written with a target audience in mind
- Adds value and benefit
- Free from spelling and grammatical errors
- Makes you want to take action or engage with the business
Benefits of Content Writing
Let’s go a little deeper into the main benefits that a quality content writing service can bring to your business.
Get More Sales and Leads
Every business must make a profit to be sustainable. Hence sales and leads are crucial for your business. High-quality content can help you generate more sales and leads by offering customers solutions, or at least a response to their problems. We all go online in search of a solution to a problem. Good content must provide this. It could be in the form of a website page, blog post, article, etc.
Get a Boost in Rankings
SEO and content go together, so quality content that follows proper SEO will organically get a boost in rankings. This means more visibility and exposure for your business. Google favours such content and unleashes its web spiders to analyse and rank your website. On the other hand, Google penalizes websites that feature content with lousy SEO.
Establish Brand Voice
Every business is a brand—even a one-person company. Content writing plays a vital role in your overall branding. Through it, you can establish yourself as a respected voice and authority in your field, and it helps you to stand out amongst the competition. Consumers increasingly want to purchase from brands they know and trust.
Customer Loyalty and Repeat Business
Through creating regular content (blog posts, newsletters, e-books, etc.), you give prospects a reason to come back. Consistency builds visibility, rapport, and trust for a business. It also helps with customer loyalty and repeat business.
If the idea of creating content consistently is just too overwhelming or simply not viable for your business, it’s worth looking into a content writing service that can help you produce the consistent and quality content that gets leads and sales. Contact our team today, and we’ll make it happen.