YouTube Basics: How to Drive More Traffic to Your Channel

YouTube Basics: How to Drive More Traffic to Your Channel

Mark Raffan

YouTube is where you go when you want to learn anything from how to change a car battery to how to clean your dishwasher. On top of How-To’s, people peruse it for everything, from entertainment to learning more about products. This makes it an excellent way for brands to get their voices and stories out there.

YouTube is the largest video sharing site by far, with over 2 billion users (that’s almost one-third of the Internet).

With 5 billion videos watched per day, it’s obvious that A LOT of people are paying attention to it. YouTube is the most used social platform and is the second most visited site in the world. So businesses who want to target a broad demographic can benefit from it.

But with a lot of viewers and popularity, comes a lot of content. It’s saturated with it. So, your video needs to be more than great to stick out. It needs to be findable, and it needs to pull people in. To make sure you’re setting your YouTube channel up for success, follow these tips.


Optimize your video

More than being just a video-sharing platform, YouTube is the second-largest search engine in the world (just behind Google). And it’s the biggest video search engine. So, you want to make sure your YouTube channel is set up for SEO success. Optimizing your YouTube video channel with keywords will help you rank higher in search results.

  1. Titles – Include your primary keywords in your video title. But don’t keyword stuff if it doesn’t make sense—then people might not click on it. As well, keep it short (up to 100 characters), catchy, and relevant to the content in it. If you have a click-worthy title, but it’s irrelevant to what’s inside, you’ll lose credibility.
  1. Descriptions – Video descriptions have a higher character limit (1000 words), so you can add more keywords (primary and secondary) here. You can add all sorts of information with the space you’re given for descriptions. Anything that adds extra value to the viewer is fair game: collaborators, a table of contents for your video, or the products you used in a DIY, for instance.


Make sure you:

  • Craft descriptions that clearly describe your video content.
  • Use long-tail keywords closer to what people type or say to search for a video.
  • Keep sentences and paragraphs short and easy to read so they’re mobile-friendly, relatable and understandable.
  • Avoid sharing too many details and make people curious, so they want to learn more.
  • Use video descriptions to drive people to your website, socials, and other content, by including links to them.
  • Add relevant hashtags in your description to improve SEO and categorize your video.


Keep in mind: loading your description with just keywords and phrases is not only a bad experience for your viewers; it’s against the YouTube community guidelines and the terms of service. Instead of adding these tags under the description, add them to the tag field (explained below) when you upload a video.

  1. Video Tags – Tags are descriptive keywords you add to your video to help people find it. Tagging your videos properly helps YouTube match people’s search questions with your content and brings it to the top of search results. You are allowed up to 500 characters in your tags, so make sure to use them. Tags are simple: just add the descriptive keywords and phrases that your video the best.

Video content allows new visitors to discover a company they normally might not have—but first, they have to find it. YouTube’s algorithm will use your titles, description, and tags to determine when to show your video to viewers. So, it’s crucial to put time and effort into your YouTube videos to make sure they’re appealing and easy to find

Mark Raffan

Mark Raffan

Mark is a serial entrepreneur and lover of marketing and influence. Mark built the #1 negotiation podcast in the world and is an expert negotiation, influence, and persuasion coach that has coached executives and their teams in some of the largest companies in the world.